Who is

Jennifer Psaki, The New Media Director

Jennifer Psaki is currently an American political consultant who served as the Press Secretary to the Obama administration. Previously, she was a Communications Director for the United States Department of State. Before that position, Jennifer Psaki worked as a Press Assistant for Presidents Bill Clinton and George H. W. Bush. Before that, she was a reporter for the Associated Press.

Jennifer Psaki has also served as communications director for the Florida Democratic Party and Communications Director for John Edwards’ campaign for Governor of Virginia.

Now, she works with President Obama to promote transparency in government. President Obama wanted her to run Press Secretary when he first took office. But since then, she has stayed on at her current position. So, what has changed for her to move from a communications director to a press secretary?

There was a significant change in the presidential campaign – Barack Obama decided to run for president. He wanted to fill the executive position of communications director with someone who would mirror his country’s vision.

So he made her one of the top officials in his presidential campaign team. Jennifer became the deputy press secretary and then held the same communications jobs during the Clinton presidential campaign. She worked in communications planning, strategic planning, media planning, and political strategy planning. Her job duties were so vast and spread throughout the presidential campaign’s various components that she ended up hiring herself quite a bit.

So, why did President Obama choose Jennifer Psaki as his secretary of communications? She has always been considered part of the inner circle of the Obama inner circle, even though she is not a White House intern. She served as a press secretary for the president because he announced his candidacy in June of 2021.

Back then, she was working as communications director for Majority whip Ron Barber’s campaign for congress. Barber was one of Senator Barrack Obama’s early supporters, and the two worked closely together on all of the messaging and strategy that they used to bring in new voters and turn out the vote.

The first indication that President Obama may have considered her for this new job came when White House Press Secretary Robert Gibbs asked her to be his spokesperson during the critical press conference after Health Care reform failed. When asked if she would indeed serve as his spokesperson, Jennifer answered, “I will be your communications director, and I will be reporting to you.” This caused quite a stir because, according to a White House source, “It’s not true; she wasn’t a journalist before she went to college.”

This led to a chain of events that led to the press secretary’s first press briefing since George W. Bush’s administration. Jennifer repeatedly demonstrated that she had no experience in public relations during the briefing, even though she had been the Communications Director for Senator John McCain’s presidential campaign. Her bio at the White House website bragged about her involvement in that campaign.

When challenged by a reporter, Jennifer explained that she had read the job description and knew that she didn’t have to worry about that position at all. Nevertheless, when the question was repeated during the briefing, she could not recall ever having had to do a press release.

So what does it mean that Jennifer Psaki doesn’t have a background in communications? It means that President Obama might be using a woman with no professional experience in such a high-profile position. Further, it also means that he may not have any idea what he’s doing, which has some people wondering just how bad things are going at the White House right now.

President Obama relies upon a bunch of university academics and professional publicists to help guide him around the maze that he’s been forced into because of Congress’s faulty workings and the dysfunctionality of the Federal Executive branch. That’s dangerous. Even cabinet officials have reportedly been frustrated by the federal agencies’ lack of cooperation responsible for implementing national policies.

Suppose the White House wants to show their constituents and the American people that things are going well. In that case, they need to make sure that they hire someone who is an expert on media relations and a seasoned media secretary. This is not the time to hand the job to someone who has only previously served as communications director.

Jennifer Psaki was not an assistant to any president, and it is not time to hand this job over to someone who has never run a single media operation in her life. Instead, the president needs to pick his team and make that choice not easy. Until we get more reliable information about what goes on in the White House’s daily operations, and until Secretary Rice takes a firmer hold of the faltering economy, we will have to remain skeptical about what the Obama administration is doing or doing on their own.

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